Rebranding Highlights

Why Rebrand? 
  • To more effectively reach and serve abortion-minded women
  • To be more relevant in today’s post-Roe culture where the majority of abortions are done via abortion pills
  • To shift from a “pregnancy resource center” to a medical clinic focusing on women’s health (Yes, we’ll still offer our awesome parenting programs and provide material assistance!)
Why Affirm Women’s Health? 
  • In 2022, we updated our mission statement “To value and passionately affirm the gift of life.” 
  • We wanted a positive name. 
  • The definition of Affirm is “to state as fact; assert strongly and publicly” and “offer (someone) emotional support or encouragement” – the core of WHO WE ARE! 
Ultimately, God told us the time was right and gave us clarity on a new name moving forward!